Company - RIO BRANCO ALIMENTOS S/A

About Us

Who We Are

Founded in 1968 in Minas Gerais, Rio Branco Alimentos S/A, known as Pif Paf Alimentos, has become a leading Brazilian food company with a diverse portfolio that includes poultry, pork, and ready-to-eat meals. With over 20 facilities nationwide, the company upholds high-quality standards, using stringent measures like HACCP to ensure product safety and freshness. Pif Paf exports across Asia, the Middle East, and Africa, exemplifying its commitment to quality and innovation in the global meat industry.

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OUR VISSION

To be a global leader in the food industry, recognized for our commitment to innovation, sustainability, and the well-being of our customers and communities.

OUR MISSION

To deliver high-quality, safe, and nutritious food products that enhance the lives of our customers while upholding sustainability and ethical practices in all we do.

Our Journey

Building a Legacy of Quality and Trust

Our story began in 1968 with a simple mission: to bring the best of Brazilian flavors to every table. Starting as a small operation, Pif Paf Alimentos has grown into one of Brazil’s leading food companies, known for our dedication to quality, innovation, and sustainability. Over the decades, we’ve expanded our product range and reach, but our commitment to delivering excellence and preserving our heritage remains the same. Today, we proudly serve millions of customers, both in Brazil and around the world, staying true to our roots while embracing the future of food.

1968

Mr. Avelino Costa, founder of the company, buys the Pif Paf slaughterhouse, located in Rio de Janeiro.

1972

Construction begins on the Rio Branco Slaughterhouse in Visconde do Rio Branco, a municipality in the Zona da Mata region of Minas Gerais, to produce frozen whole chickens, with slaughter starting the following year.

1975

Integration begins in the Visconde do Rio Branco region, with the opening of the first feed factory and hatchery. In the same year, we conquered the foreign market! Pif Paf Alimentos was a pioneer in the sale of frozen chicken meat to the Middle East.

1983

The company's growth continued, with the acquisition of a hatchery and two parent farms in Pará de Minas (MG).

1986

Another hatchery and two breeding farms were acquired, also in Pará de Minas (MG), continuing our expansion. Also in 1986, we opened the Industrialized Products Factory in Viçosa (MG), producing sausages and mortadella.

1994

The implementation of the quality management system was initiated, starting with the 5S methodology. Also in this decade, Pif Paf Alimentos took a major step towards strengthening its social activities, with the creation of the Mendes Costa Foundation in 1994 and the Maria Adelaide Mendes Costa School in 1995.

1999

We have expanded our portfolio! We began selling pork cuts with the opening of the Patrocínio factory in Minas Gerais and we opened our commercial unit in São Paulo (SP).

2007

We entered the segment of ready-made pasta, cheese bread, pizzas and other delicacies, with the start of activities at the Leopoldina (MG) unit, a unit that was the cradle for another step in the expansion of the Pif Paf product mix.

2008

We arrived in Goiás, where we initially installed an Incubator and Breeding Farm in the city of Paraúna.

2011

We opened the Goiás Agroindustrial Complex, and innovated again, with the launch of our own brand of seafood products, PescaNobre.

2016

The Ladelli brand is launched to be our ambassador in the ready-to-eat products market.

2018

Pif Paf Alimentos celebrated its 50th anniversary with many achievements! Also in the same year, we achieved two very important certifications for the business's sustainability vision: the GHG Protocol Gold Seal and the More Integrity Seal, being the only poultry and pork company that has the Integrity, Ethics, Social Responsibility and Environmental Sustainability certificate.

2020

We arrived in the south of Brazil with the acquisition of Fricasa, a pork company located in Canoinhas (SC), specialized in pork.

2021

Our growth journey continues and a new acquisition is being made. Located in Castelo (ES), Uniaves, the largest chicken factory in the state of Espírito Santo, is now part of the Pif Paf Alimentos family.

Our Presence

A Nationwide Reach Across Brazil

We believe that our strength comes from our people, which is why we value and invest in our employees so that they can grow and have a successful career. When you work at Coopavel, you can count on a series of benefits:

14 Industrial Units

Strategically located in Minas Gerais, Goiás, Espírito Santo, and Santa Catarina.

185,000 Monthly Deliveries

Efficient logistics network ensuring prompt delivery.

16 Distribution Centers

Providing wide coverage across 8 Brazilian states.

Continuous Expansion

Committed to growing our footprint and improving accessibility.

Our People

A Dedicated Team Committed to Our Purpose

With over 10,000 employees, Pif Paf Alimentos is powered by a passionate and diverse team committed to excellence in every aspect of our operations. Our people are at the core of producing and distributing quality food to families in Brazil and worldwide, bringing their expertise, creativity, and dedication to ensure the highest standards in every product we offer. We believe our success stems from empowering our employees through opportunities for growth, training, and development. By fostering a culture of collaboration, innovation, and respect, we create an environment where every individual can thrive as we work together to deliver delicious and nutritious food solutions that make life easier and more enjoyable for millions.